Press relations — Give your project the visibility it deserves

Reach journalists, specialized media and general headlines to get the word out about your news.

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Are you launching a season, a new album, or preparing a major event?
Our press relations department places your project at the heart of media attention. Thanks to precise targeting and tailor-made campaigns, we promote your news in the specialized press as well as in the mainstream media — without going through advertising.
At Paraty Agency, we combine expertise in the classical music sector
and modern communication tools to obtain measurable results: press releases, interviews, columns and tangible media coverage.
A qualified database of journalists in France and abroad. Press releases designed as real editorial tools. Personalized follow-up and reminders adapted to each media. Detailed reports to measure the visibility obtained.

What you are going to get

Tailor-made storytelling to promote your project and optimize your speaking skills.
A professional press release, carefully designed by our graphic designer.
A campaign sent to more than 1,000 journalists and targeted media in France (with the possibility of extension to other European countries).
Two personalized reminders, adapted to the general and specialized press, to maximize your chances of impact.
Visibility in the written press, online, on the radio and on blogs.
Detailed monitoring of impacts and impact statistics in real time.
An accurate report, including the list of publications obtained and the numerical value of each publication.
Detailed monitoring of impacts and impact statistics in real time.
Personalized support for the duration of the campaign.
No advertising costs to be expected.

How is it going?

  1. Video exchange to understand your PR goals and define the best strategy.
  1. Writing a powerful press release, based on your answers to a targeted questionnaire.
  1. Corrections and validation by our team and by you, to guarantee a perfectly adapted text.
  1. Targeted delivery to over 1,000 qualified journalists, bloggers, and influencers.
  1. Personalized reminders during the campaign to maximize your chances of visibility.
  1. Real-time access to your statistics and to the first press feedback.
  1. Follow-up and support until the end of the campaign.
  1. Final return with a detailed account and numerical valuation of the publications obtained.

Why choose this press service

Slide to the side ⭢
Without press relations
With our PR campaign
❌ Hard to get noticed
✅ A presence in the right media
❌ Visibility limited to your own networks
✅ Wide distribution to journalists
❌ Lack of notoriety and credibility
✅ External validation by the press
❌ Few concrete benefits
✅ A press release to broadcast on your channels and to be integrated into your site to improve your visibility on Google

FAQS

Do you have to pay for advertising in addition?

No This service is 100% organic, without buying advertising space.

How long does it take to set up the campaign?

Your campaign is ready in 15 days maximum, and the first press feedback comes in often from the very first days.

How long does a campaign last?

A campaign lasts on average 3 months, sometimes more depending on the time of year and media news.

Is it suitable for artists?

Yes, perfectly. This service is ideal for Launch of an album, the promotion of a concert or tour, a artistic residency, a educational project or even a cultural event.

Is it suitable for festivals?

Yes. Thanks to a base of more than 1,000 journalists in France, including a strong network in the regional press, we can ensure excellent coverage, including with local contacts who matter to you.

Is it adapted to labels?

Yes. With the expertise of Label Paraty, we know in depth the visibility strategies necessary to make your artists and your organization shine. As each project is unique, it is best to discuss it together in order to adapt the strategy to your needs and ambitions.

Is it guaranteed to have items?

Yes. Our contact base is extensive and qualified, and the strategic preparation of the project is already a guarantee of success. In addition, we can, on estimate and on a contractual basis, guarantee publication in a prestigious press previously selected.

Can we target the international press?

Yes. We can extend the broadcast to The whole of the Francophonie and develop campaigns in several other countries in Europe. An appointment is recommended to define the most relevant areas and media for your project.

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With Paraty Agency, you don't just have a website: you gain a strategic tool that enhances your music, your institution and opens up new opportunities.
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